Finding your logo old? Starting a new business? Logo creation is one of the first steps towards branding your company.
Your logo is a visual representation of everything your company stands for. It is also designed to evoke a positive emotion from your potential clients and lets them know where your product or service is positioned compared to your competitors. In order to create an effective logo, you first need to decide where you would like to position your porduct or service, understand who your potential clients are and what they would expect from your company.
Once you understand your clients, you can start taking into consideration some design guidelines, such as which color evokes what kind of emotion? Should illustrations be used to explain what it is that you do? What font type to use?
Understanding your business and who your clientel are is key to creating the right logo for you.