So your product is now in retail stores. Congratulations. But is it moving off the shelves? Do the store’s sales staff know how to sell your product? What kind of training is the staff receiving on your product?
Don’t leave such an important aspect of your sales to the store owner. Equip the owner with training videos that will motivate the staff to move your product.
Cover such aspects as qualifying a buyer. What features and benefits to discuss. And most importantly, how to close the sale.
Having such powerful tools will also help you sell your product to the retailer in the first place. Providing the owner with tools to help sell will always work in your favor.